Consumer decision/behavior to slow-down or stop the consumption or usage of certain products and services.
Steps
Ask yourself/your team the following questions:
- Are there other solutions that would make this product obsolete?
- Do we actually need this product or packaging?
- Can I design a service rather than a product that also serves the underlying needs of the consumer? Use a service design thinking approach.
Tools
- Identification of underlying consumer needs and service design ideas.
Case studies & examples
