Rethink v

Steps

1. Can we think of different business models that lead to less use of energy, materials?

2. Can the product be shared and used more intensively?

Tools

• Identifying new value propositions is the first step to rethinking a product. To learn more about this, refer to the value base design card.

• As this strategy is closely related to consumer behavior and use of products, the use of journey mapping could be also handy to identify main use painpoints:
• Customer journey mapping

Philips' 'Pay-per-lux' service. Philips developed a whole new business model that changes the way we see lighting

By offering jeans as a service, instead of selling them, MUD jeans retains control over the materials.

See also